Following up from a blog we posted a few weeks ago about how social media can help your MLM business, this blog will be all about how to really maximise your MLM business’ social media’s potential with a few hints and tips.
First of all, with many different social media influencers exploding on social media right now, we’d highly recommend following them so you can see their content and take inspiration from it. A few people to name a Gary V, Tony Robbins, Richard Branson, Grant Cardone, Eric Worre & Oprah Winfrey. This is only a very, very small list, but they’re all entrepreneurs/business owners that are putting a large emphasis on growing their online presence and social media followings.
So once you’ve started following these entrepreneurial influencers, you can start looking at their content and deciding what you like and what you don’t like. Start to look for patterns and themes within their content, and look at what posts/themes are getting the most attention. Next, you must come up with a social media strategy, deciding what to post on which day and plan your content into themes. This way your social media followers know what to expect from your posts, which gives them a reason to follow you.
Once you’ve done these two steps, you should start to get ideas as to what to post and the messages you’d like to get across to your target audience. The next thing to do is to start creating content, but here is where our first tip comes to life; social media content gets higher engagement if there’s an image or video, so whenever possible, try and include an image or video. You can create simple graphics using Canva, a free online tool. If you have no time, then you can download images from Shutterstock. If you still have no time, then you can outsource an imagine/video creation on sites such as Fiverr or Upwork.
We also recommend that you post at least once a day. An easy way to stay organised is to use a tool called Hootsuite. You can connect all your social media accounts to it and then mass upload posts and select the date/time you would like them to be posted live. It allows you to create lots of content and schedule it on a day that you may have more free time; Sunday maybe?
Now we can get into the tips and tricks for fast-tracking your social media growth. The number one thing you need to remember is that engagement is king. The higher the engagement, the better; Facebook and Instagram’s algorithms will recognise this and show your posts/content to more people. Try to get as many likes, comments and shares as possible on every post, and remember, quality over quantity, but still try to get one post out a day. Another thing is that most social media algorithms measure how long a viewer has stayed on someone’s content, so try and find the balance between long and engaging content, without boring the reader of course.
Another social media hack is to post early in the day, between 8am & 9am, as this is when most people are travelling to work. It also means that your post has all day to generate engagement, which could potentially increase its lifespan.
So those are the three tips for today, Quality over quantity (use images and videos), Post every day & post early in the day. Thank you for reading and please leave any feedback in the comments section below.